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Coca Cola partners with Cercle X to launch Metabins and scale source segregation pan India

Bangalore (Karnataka) [India], May 19: Hindustan Coca Cola Beverages, the world’s leader in beverages, has announced a new partnership with Cercle X, an waste management company in Coimbatore and a dynamic startup specializing in digital waste management.

The collaboration marks a significant step forward in Hindustan CocaCola Beverages’ ongoing efforts to contribute to its World Without Waste initiative.

The partnership centers around the implementation of Metabin, a Wi-Fi-enabled smart bin developed by Cercle X that collects plastic waste and mainly focuses on enabling the brands to be Plastic neutral by implementing a proper plastic waste management system.

Hindustan Coca Cola Beverages aims to encourage responsible waste management practices within their campuses, and these smart bins have recently been installed at their corporate office in Bangalore.

Cercle X has also introduced an incentive system, using instant cashback and coupons, to further motivate users to use the smart bins for proper disposal of plastic waste.

Innovation can bring about impactful changes, and organizations like Cercle X are positioned to play a crucial role in scaling up these changes.

Through this partnership, Hindustan Coca Cola Beverages aims to support the idea of a world without waste and contribute to building a more sustainable future.

“We always find pleasure in collaborating with innovative organizations to achieve our packaging collection initiatives through reverse logistics,” said a representative from Hindustan Coca Cola Beverages.

“Our latest partnership with Cercle X is a significant step in our ongoing efforts to contribute to our World Without Waste initiative. Together, we aim to encourage responsible waste management practices within our campuses and support the idea of a world without waste.”

In the first phase of this partnership, hundreds of these Metabins will be installed across malls, supermarkets, colleges, cinema theatres, and top food joints across Coimbatore and Bangalore.

Subsequently, in other phases, hundreds of other Metabins will be placed pan India in other cities, including Mumbai, Chennai and Delhi.

The partnership between Hindustan Coca Cola Beverages and Cercle X highlights the importance of collaboration and innovation in the fight against plastic waste.

Both companies remain committed to working together to drive impactful changes towards a more sustainable future.

For more information about Metabins and Cercle X, please visit


Cercle X

Vishnu Vardhaan | Yogesh Patgunan

91-9080365455 | 91- 9944562650

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