{"id":39479,"date":"2025-06-04T17:45:41","date_gmt":"2025-06-04T12:15:41","guid":{"rendered":"https:\/\/shekhawatisamachar.com\/index.php\/2025\/06\/04\/from-sikar-to-screens-how-piyush-agarwal-wove-kcpc-bandhani-into-a-household-name\/"},"modified":"2025-06-04T17:45:41","modified_gmt":"2025-06-04T12:15:41","slug":"from-sikar-to-screens-how-piyush-agarwal-wove-kcpc-bandhani-into-a-household-name","status":"publish","type":"post","link":"https:\/\/shekhawatisamachar.com\/index.php\/2025\/06\/04\/from-sikar-to-screens-how-piyush-agarwal-wove-kcpc-bandhani-into-a-household-name\/","title":{"rendered":"From Sikar to Screens: How Piyush Agarwal Wove KCPC Bandhani into a Household Name"},"content":{"rendered":"
\n

Sikar (Rajasthan) [India], June 4:<\/strong> In a town known for its simplicity and temples, few would have imagined a young man quietly planning to take centuries-old textile traditions global. Yet, that\u2019s exactly what CA Piyush Agarwal has done\u2014turning KCPC Bandhani, his family\u2019s local saree business, into one of India\u2019s most trusted ethnic wear brands.<\/p>\n

What started in 1978 as a humble shop in Sikar under the name of Khatushyam Fashion Pvt. Ltd. has grown\u2014thread by thread, design by design\u2014into a digital-first powerhouse with thousands of loyal customers, a thriving online store, and over 3000+ unique Bandhani designs lighting up wardrobes across the country.<\/p>\n

A Vision Rooted in Culture
\nRaised amidst the dye pots and gota patti artisans of his family\u2019s workshop, CA Piyush Agarwal grew up not just observing but absorbing the culture of craft. But while tradition was sacred, he also saw something missing: visibility, scale, and connection to modern Indian women.<\/p>\n

\u201cI didn\u2019t want Bandhani to be something you only wear on Teej or weddings,\u201d Mr. Agarwal reflects. \u201cI wanted it to live in daily life\u2014on campuses, in offices, at brunches, even on Instagram.\u201d<\/p>\n

Because of his excellence in Fashion Corporates and experience from Media Brands (ZeeTV), Mr.Piyush brought a rare mix of industry insight and storytelling vision to ethnic fashion.<\/p>\n

His mission? To make ethnic wear relevant, wearable, and widely accessible\u2014without compromising its soul.<\/p>\n

From Local Bazaars to Digital Shelves
\nThe turning point came when Mr.Piyush took the brand online. Long before e-commerce became fashionable in rural India, KCPC Bandhani launched its official store, OnlineBandhej.com, with a clear intent: to ship Bandhani directly from the artisans to the buyer\u2019s doorstep.<\/p>\n

Soon,\u00a0KCPC Bandhani<\/a>\u00a0became a familiar name on Amazon, Myntra, and Flipkart. Today, women from Kashmir to Kanyakumari shop the brand for everything from daily-wear kurtis to bridal lehengas and the iconic Marwadi Pila Chunri.<\/p>\n

The move wasn\u2019t just strategic\u2014it was emotional. \u201cIt gave our karigars pride. Their work was no longer hidden in the bylanes of Sikar\u2014it was being worn in metros and getting five-star reviews,\u201d Piyush shares.<\/p>\n

The Numbers Tell Their Story
\nWith over 7000+ verified five-star ratings, a 4.8\/5 customer satisfaction score, and thousands of repeat buyers, KCPC Bandhani now serves urban trendsetters and traditional homemakers alike.<\/p>\n

Their secret? A rare combination of affordability, authenticity, and aesthetic appeal. Each piece is designed for women of all ages\u2014be it a teenager shopping for her first puja saree or a grandmother looking for a light, wearable Bandhani for family functions.<\/p>\n

A Movement, Not Just a Brand
\nFor CA Piyush Agarwal, the story doesn\u2019t end with selling sarees. He\u2019s championing the cause of artisan livelihoods, reviving old dyeing techniques, and rebuilding faith in Indian craftsmanship. The design studio in Sikar still sources directly from local clusters, keeping the community at the brand\u2019s heart.<\/p>\n

Under his leadership, KCPC Bandhani is now preparing to step into international markets, expand into diffusion lines, and blend Bandhani with Indo-Western silhouettes\u2014all while staying true to its cultural core.<\/p>\n

To get started, visit the official website of KCPC Bandhani at\u00a0www.onlinebandhej.com<\/a>.<\/p>\n

KCPC Bandhani, a flagship ethnic wear brand under Khatushyam Fashion Pvt. Ltd., specializes in Bandhani, Gota Patti, and Rajasthani ethnic wear. With over 3000+ live designs and a national presence across leading marketplaces, the brand stands tall on the pillars of tradition, trust, and timeless elegance\u2014helmed by the visionary leadership of CA Piyush Agarwal.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sikar (Rajasthan) [India], June 4: In a town known for its simplicity and temples, few would have imagined a young man quietly planning to take centuries-old textile traditions global. Yet, that\u2019s exactly what CA Piyush Agarwal has done\u2014turning KCPC Bandhani, his family\u2019s local saree business, into one of India\u2019s most trusted ethnic wear brands. What […]<\/p>\n","protected":false},"author":3,"featured_media":39480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[624],"class_list":["post-39479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts\/39479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/comments?post=39479"}],"version-history":[{"count":0,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts\/39479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/media\/39480"}],"wp:attachment":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/media?parent=39479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/categories?post=39479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/tags?post=39479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}