{"id":54956,"date":"2026-05-12T18:56:58","date_gmt":"2026-05-12T13:26:58","guid":{"rendered":"https:\/\/shekhawatisamachar.com\/index.php\/2026\/05\/12\/vista-communication-wins-double-gold-at-digixx-adgully-awards-2026-a-landmark-moment-for-indian-advertising\/"},"modified":"2026-05-12T18:56:58","modified_gmt":"2026-05-12T13:26:58","slug":"vista-communication-wins-double-gold-at-digixx-adgully-awards-2026-a-landmark-moment-for-indian-advertising","status":"publish","type":"post","link":"https:\/\/shekhawatisamachar.com\/index.php\/2026\/05\/12\/vista-communication-wins-double-gold-at-digixx-adgully-awards-2026-a-landmark-moment-for-indian-advertising\/","title":{"rendered":"Vista Communication Wins Double Gold at DigiXX AdGully Awards 2026 \u2014 A Landmark Moment for Indian Advertising"},"content":{"rendered":"
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New Delhi [India], May 12:<\/strong> In a proud moment for Indian advertising and creative excellence,\u00a0Vista Communication, one of India\u2019s most celebrated 360\u00b0 creative agencies, has clinched\u00a0two prestigious Gold Awards\u00a0at the\u00a0DigiXX AdGully Awards 2026, held in New Delhi. The agency bagged Gold in two highly competitive categories \u2014\u00a0Best Creative Innovation in Brand Engagement\u00a0for the\u00a0Lux Cozi TVC\u00a0and\u00a0Best Creative Disruption in Brand Recall & Positioning\u00a0for the\u00a0Super Shakti TVC\u00a0\u2014 cementing its position as a powerhouse of creative storytelling and strategic brand communication.<\/p>\n

A Double Gold That Speaks Volumes<\/h2>\n

The DigiXX AdGully Awards, recognised as one of India\u2019s most authoritative platforms celebrating innovation and excellence in digital marketing and advertising, saw fierce competition from agencies across the country. Winning not one but\u00a0two Gold Awards\u00a0in a single evening is a testament to Vista Communication\u2019s relentless pursuit of creative brilliance and its deep understanding of consumer behaviour and brand dynamics.<\/p>\n

The two winning campaigns stood out for distinct yet complementary reasons \u2014 one for its ability to spark genuine engagement, and the other for its power to disrupt the conventional and make a brand unforgettable.<\/p>\n

Gold \u2014 Best Creative Innovation in Brand Engagement: Lux Cozi TVC<\/h2>\n

The\u00a0Lux Cozi TVC, conceptualised and produced by Vista Communication, earned the Gold Award for\u00a0Best Creative Innovation in Brand Engagement\u00a0\u2014 a category that recognises campaigns that go beyond conventional advertising to create a meaningful, lasting connection between a brand and its audience.<\/p>\n

The TVC was built on a foundation of deep consumer insight, blending emotional storytelling with sharp brand messaging to deliver a campaign that resonated with audiences across demographics. Rather than following a predictable advertising formula, the creative team at Vista Communication dared to reimagine how a functional innerwear brand could connect on a deeply personal, aspirational level.<\/p>\n

The result was a film that didn\u2019t just sell a product \u2014 it built a relationship. It sparked conversations, earned organic engagement, and reinforced Lux Cozi as a brand that truly understands the modern Indian consumer.<\/p>\n

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Gold \u2014 Best Creative Disruption in Brand Recall & Positioning: Super Shakti TVC<\/h2>\n

The second Gold came in the category of\u00a0Best Creative Disruption in Brand Recall & Positioning\u00a0for the\u00a0Super Shakti TVC\u00a0\u2014 a category that honours campaigns that boldly challenge category norms and leave an indelible mark on the audience\u2019s memory.<\/p>\n

True to its name, the Super Shakti TVC was a bold, disruptive piece of creative work that refused to blend into the background. Rooted in Vista Communication\u2019s signature approach of combining unconventional thinking with data-driven strategy, the campaign created a powerful brand recall loop \u2014 ensuring that every time the target audience encountered the brand, the TVC\u2019s messaging came rushing back with clarity and emotion.<\/p>\n

In an era of shrinking attention spans and information overload, making a brand truly stick is an art. With Super Shakti, Vista Communication demonstrated that it has mastered this art.<\/p>\n

The Voice Behind the Victory<\/h2>\n

\u201cThese two Gold Awards are not just trophies \u2014 they are proof that when you deeply understand a consumer\u2019s world and dare to tell stories that matter, magic happens. At Vista Communication, we have always believed that great advertising lives at the intersection of human truth and creative courage. Winning at DigiXX AdGully with Lux Cozi and Super Shakti reaffirms our belief that bold ideas, backed by strategy and heart, will always find their audience. This is just the beginning.\u201d<\/em><\/p>\n

\u2014 Mr. Jaya Sankar, Founder & Chief Creative Director, Vista Communication<\/p>\n

About Vista Communication \u2014 22+ Years of Creative Excellence<\/h2>\n

Founded in 2000 and headquartered across\u00a0Kolkata and Mumbai, Vista Communication is a full-service\u00a0360\u00b0\u00a0creative communication agency\u00a0<\/a>with over\u00a022 years of experience\u00a0in developing marketing strategies, creative communication, and innovative advertising solutions for some of India\u2019s most prominent brands.<\/p>\n

A Milestone That Marks Many More to Come<\/h2>\n

Winning two Gold Awards at the DigiXX AdGully Awards 2026 is more than an industry accolade \u2014 it is a validation of Vista Communication\u2019s philosophy that the best advertising is born when creative courage meets strategic intelligence.<\/p>\n

As brands across India continue to navigate an increasingly complex media landscape, Vista Communication stands ready \u2014 armed with 22+ years of experience, a fiercely talented team, and a proven track record of delivering campaigns that win in the market and on the awards stage.<\/p>\n

About DigiXX AdGully Awards<\/h2>\n

The DigiXX AdGully Awards is one of India\u2019s most respected platforms for recognising innovation, excellence, and impact in digital marketing and advertising. Held annually, the awards celebrate agencies, brands, and individuals who are pushing the boundaries of creative and strategic communication in India.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], May 12: In a proud moment for Indian advertising and creative excellence,\u00a0Vista Communication, one of India\u2019s most celebrated 360\u00b0 creative agencies, has clinched\u00a0two prestigious Gold Awards\u00a0at the\u00a0DigiXX AdGully Awards 2026, held in New Delhi. The agency bagged Gold in two highly competitive categories \u2014\u00a0Best Creative Innovation in Brand Engagement\u00a0for the\u00a0Lux Cozi TVC\u00a0and\u00a0Best […]<\/p>\n","protected":false},"author":3,"featured_media":54957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[627],"class_list":["post-54956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts\/54956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/comments?post=54956"}],"version-history":[{"count":0,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/posts\/54956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/media\/54957"}],"wp:attachment":[{"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/media?parent=54956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/categories?post=54956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shekhawatisamachar.com\/index.php\/wp-json\/wp\/v2\/tags?post=54956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}