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FitMod, India’s new size-inclusive Athleisure wear

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Celebrating body positivity and promoting an active lifestyle, FitMod forays into size-inclusive athleisure wear.

September 1: Athleisure is the new drift, bridging the gap between fashion and fitness; this cool new clothing trend is here to say. People are looking at outfits that can elevate their style yet offer a comfort quotient. FitMod promotes this idea with a combination of high-quality athletic staples with breathable, versatile leisurewear for the ultimate blend of ease and panache.

Prolonged work hours and a hybrid working model have pushed people to opt for relaxed and casual wardrobes. Crafted to promote physical well-being, the Fitmod range of clothing is about the easy transition from workout mode to an off-the-mat look. The apparel is fabricated from Kooltex fabric to give ace support and comfort; with its four-way stretchability, sweat-absorbent fabric and snug fit, the garments are highly functional. The brand has products with a wide variety of versatile co-ords with a customized fit and plus-sized offerings. 

Behind this burgeoning fashion label stands Mr. Deep Agarwal, the founder of FitMod, with ten years of experience in the industry. Manufacturing efficient, chic, performance-driven apparel that can inspire you to get moving, be it your everyday coffee run or the next workout session .Mr. Agarwal also states that “FitMod athleisure fits in just right. It is more than just clothing, and it is an expression of your lifestyle. Athleisure wear is no longer a niche, and it has become a mega-culture of its own for its versatility. Our clothing range has been designed for an always-on-the-go régime — that can be worn just as easily to luncheons as to a Zumba session.”

FitMod though new on the block, its products have imbibed a decade of expertise from Mr. Agarwal. Designed to fit perfectly on any body type, this fashion-forward brand has a lot to offer, from sports bras to polo t-shirts and bottom wears like cycling shorts to capris and lounge pants. With the combination of pragmatism and a true sense of elegance, FitMod designs athleisure wear like front zip style bras or layered shorts that can quickly be turned into an effortlessly chic look just by adding a few things from the closet. Synonymic with easy glamour, timelessness, and fashionable lifestyle, the FitMod collection also offers styles in various colours.

To continue expanding the global reach of our brand, FitModis exclusively available on online platforms such as Instagram, Flipkart, Amazon, and www.fitmod.in. It is also intended to take the Direct to Consumer route and make the brand a household name with an investment of around USD 1-2 Million at the end of fiscal 2022.

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